Design &Style Guide for Beth Wonson Branding

NAVIGATING CHALLENGING DIALOGUE®

Navigating Challenging Dialogue® is now a Registered Mark of Beth Wonson & Company. If you find the old version used somewhere that displays the ™, please replace it. You only need to display the ® the first time you use the phrase in a document. At least the first instance of “Navigating Challenging Dialogue®” in a document must have our ® mark. 

Please don’t use the abbreviation” of NCD when referring to Navigating Challenging Dialogue®. It should always be spelled out. 

"Certified Facilitator" = Graduates of Navigating Challenging Dialogue® Leadership Certification

"Master Facilitator" = Recognized by Beth Wonson as having completed the necessary additional requirements, and demonstrated master expertise, for representing Navigating Challenging Dialogue®.

STYLE GUIDE

  • Ahas (as in “Aha!”) is always lowercase and italicized. Take care to remove Beth’s inevitable apostrophes and replace her Ah-ha.
  • Shoulds is always lowercase and italicized. Take care to remove Beth’s inevitable apostrophes.
  • Paragraphs should always use a style that includes at least 6 pt (usually 12 pt) of space after the paragraph. And never use 2 paragraph returns anywhere in the document. (IOW, never press the Enter Key twice).
  • The URL for http://BethWonson.com should have the "B" and "W" capitalized. The "www" is not used on our site. ALSO, in many contexts (like in emails and PDFs, you MUST include the http:// or the the URL will not be clickable
  • http://NavigatingChallengingDialogue.com  automatically takes people to http//BethWonson.com/ncd which is the landing page for NCD.

Accessibility and Readability are our Priority

  • Text on backgrounds should always be high-contrast. IOW, on dark backgrounds, text should be white or light-colored. Text on light-colored-backgrounds should be black or OUR Brand gray, blue, or red. The color gray is reserved for non-critical text (people need the info, but it's not the emphasis.) 
  • All Videos should have properly formatted and edited Captions
  • All embedded Images should have properly formatted "Alt Text". 

TYPEFACES

These are the typefaces we use for ALL Beth Wonson materials and marketing.

Headline Font: Oswald  [Download]

Body Font: Roboto [Download]

Color Palette

Headline-Color.png

WEB HEADLINES

rgba(007, 041, 091, 1.000)
HEX Code #07295B

Buttons and Bars.png

WEB BUTTONS & TEXT HEADINGS

rgba(008, 099, 156, 1.000)
HEX Code #08639C

Body Text.png

BODY TEXT

rgba(088, 089, 090, 1.000)
HEX Code #58595A

Accent Text.png

ACCENT TEXT

rgba(178, 187, 197, 1.000)
HEX CODE #B2BBC5

Accent Boxes and Borders.png

ACCENT BOXES & BORDERS

rgba(210, 215, 221, 1.000)
HEX Code #D2D7DD

NCD-red.png

ACCENT COLOR

rgba(192, 042, 070, 1.000)
HEX CODE #C02A46

NCD-Green.png

ACCENT COLOR

rgba(159, 200, 072, 1.000)
HEX CODE #9FC848

 

Logos and Buttons for Our Products and Services

When Creating Workbooks and Keynotes, We Typically Cross-Promote Other Products at the End. 

TO DOWNLOAD: Click on the button to open the proper Google Drive,
where you can download the most current version in the correct resolution.

 STANDALONE LOGO for Web - When promoting Navigating Challenging Dialogue.

STANDALONE LOGO for Web - When promoting Navigating Challenging Dialogue.

 FULL SERVICE LOGO - When promoting BOTH Navigating Challenging Dialogue™ Skills Training and Leadership Certification

FULL SERVICE LOGO - When promoting BOTH Navigating Challenging Dialogue™ Skills Training and Leadership Certification

 When promoting ONLY Navigating Challenging Dialogue™ Skills Training

When promoting ONLY Navigating Challenging Dialogue™ Skills Training

 When promoting ONLY Navigating Challenging Dialogue® Leadership Certification

When promoting ONLY Navigating Challenging Dialogue® Leadership Certification

 When promoting Beth Wonson, Speaker

When promoting Beth Wonson, Speaker

 When promoting Dynamics of Self podcast

When promoting Dynamics of Self podcast

Headshots

 Beth Wonson

Beth Wonson

 

Company Logo

 Beth Wonson & Company Logo

Beth Wonson & Company Logo