Design & Style Guide for Beth Wonson Branding
NAVIGATING CHALLENGING DIALOGUE®
Navigating Challenging Dialogue® is now a Registered Mark of Beth Wonson & Company. If you find the old version used somewhere that displays the ™, please replace it. You only need to display the ® the first time you use the phrase in a document. At least the first instance of “Navigating Challenging Dialogue®” in a document must have our ® mark.
Please don’t use the abbreviation” of NCD when referring to Navigating Challenging Dialogue®. It should always be spelled out.
"Certified Facilitator" = Graduates of Navigating Challenging Dialogue® Leadership Certification
"Master Facilitator" = Recognized by Beth Wonson as having completed the necessary additional requirements, and demonstrated master expertise, for representing Navigating Challenging Dialogue®.
Ahas (as in “Aha!”) is always lowercase and italicized. Take care to remove Beth’s inevitable apostrophes and replace her Ah-ha.
Shoulds is always lowercase and italicized. Take care to remove Beth’s inevitable apostrophes.
Paragraphs should always use a style that includes at least 6 pt (usually 12 pt) of space after the paragraph. And never use 2 paragraph returns anywhere in the document. (IOW, never press the Enter Key twice).
The URL for http://BethWonson.com should have the "B" and "W" capitalized. The "www" is not used on our site. ALSO, in many contexts (like in emails and PDFs, you MUST include the http:// or the the URL will not be clickable.
In Social Media posts, all # should have the first letter of each word capitalized (this is for ADA screen reader compatibility).
Accessibility and Readability are our Priority
Text on backgrounds should always be high-contrast. IOW, on dark backgrounds, text should be white or light-colored. Text on light-colored-backgrounds should be black or OUR Brand gray, blue, or red. The color gray is reserved for non-critical text (people need the info, but it's not the emphasis.)
All Videos should have properly formatted and edited Captions
All embedded Images should have properly formatted "Alt Text".
These are the typefaces we use for ALL Beth Wonson materials and marketing.
rgba(007, 041, 091, 1.000)
HEX Code #07295B
WEB BUTTONS & TEXT HEADINGS
rgba(008, 099, 156, 1.000)
HEX Code #08639C
rgba(088, 089, 090, 1.000)
HEX Code #58595A
rgba(178, 187, 197, 1.000)
HEX CODE #B2BBC5
ACCENT BOXES & BORDERS
rgba(210, 215, 221, 1.000)
HEX Code #D2D7DD
rgba(192, 042, 070, 1.000)
HEX CODE #C02A46
rgba(159, 200, 072, 1.000)
HEX CODE #9FC848
Logos and Button Images for Our Products and Services
When Creating Workbooks and Keynotes, We Typically Cross-Promote Other Products at the End.